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A logo should have the half-life of radium 226

You've probably seen a logo that can be dated within weeks of its creation: trendy fonts and hip color. For 1979. If a company is planning to be around more than a few months, longevity should be an integral factor in the design of its mark. It should be at once compelling while retaining relevance and appeal. The logos on this page are from one to 29 years old.

E.S. Ltd.
VETS logo
Clan MacMillan logos
Plaid Tidings

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Updated 31 August 2006
©2006 McMillen Design


A veterans' organization.


Logos for Clan MacMillan International and two of its regional and national branches.


A syndicated woodworking show.


A line of sportswear featuring graphics of endangered species.


The logo for a Scottish clan newsletter.


A regional travel agency.